FASHION: How To Signal Luxury

LAFAYETTE 148 + CASE AGENCY + GRACEANN BENNETT + ONE WORLD DESIGNS = Brand recognition at it's finest.

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1. Custom, Never Standard.

Especially when it comes to size. Bigger IS always better in luxury branding.

From wider or taller entry doors, to larger and less grid-based images, non-standard sizing is one of the first ways to signal luxury. Why? Because the human eye searches for patterns.The human brain notices anomalies. When you've seen 100,000 basic 3x8ft painted wood doors, your brain notices, even if you do not, when it sees a 5x16ft steel megalith. It automatically conditions your brain to expect more from the art, the food, the design, the people, etc. It's how successful brands signal luxury. Everything is bigger, taller, wider, more awe-inspiring. From couches to pictures to lcd screens to diamond rings, in luxury size matters.