Customer-Centric Performance Branding
DO YOU KNOW
WHAT CUSTOMERS
SAY ABOUT
YOUR BRAND?
"A brand IS NOT what executives say it is.
A brand IS what the customer says it is."
-Marty Nuermier-
WE BRAND DIFFERENTLY
REAL-TIME USER/ CONSUMER/CUSTOMER FEEDBACK & INPUT
COMPREHENSIVE COMPETITOR, MARKET, & INDUSTRY RESEARCH
PROOF-OF-CONCEPT ITERATIVE, VALIDATION, & PILOT TESTING
MULTI-LAYERED
BRAND POSITIONING
OPTIMIZATION PROCESS
CLIENT | GADGET GUARD
CLIENT | BABE ORIGINAL
CLIENT | ISAGENIX
CLIENT | WESTGATE HOTEL
DEEP ETHNOGRAPHIC 1-1 CUSTOMER HOME USE & BEHAVIOR INTERVIEWS
LIVE/DIGITAL AUDIENCE SEGMENTED ANY-SIZE BESPOKE FOCUS GROUPS
LIVE RETAIL POINT-OF-SALE INTERCEPT & MYSTERY RESEARCH
PLACEBO ELICITATION & HUMAN BEHAVIORAL EXPERTISE
CLIENT | LAFAYETTE 148
CLIENT | GRAND AMERICA HOTELS
CLIENT | BONDI BOOST
CLIENT | CLE DE PEAU BEAUTE
"Working with Dr. Chelsea Shields has been an absolute game-changer for me. Her brilliance, intuition, and strategic guidance helped me gain incredible clarity on my personal brand. She doesn’t just guide — she empowers, uplifts, and brings out the very best in you."
Lavanya Mahate
CEO Saffron Valley Restaurants & RISE Culinary Institute
OUR BRANDING PROCESS
The Primary Rule
In Real Estate Is:
LOCATION.
LOCATION.
LOCATION.
"Dr. Chelsea Shields is always research-driven and knows how to dig deep to find the insights and patterns that make your brand special. Once she helps define your brand’s North Star, she builds out the rest of the platform—audience segmentation, messaging architecture, and everything in between."
-Christian Hansen-
Founder & Creative Director @ Hint Creative Agency
QUICK BRAND HELP
$500
BRAND DR: CONSULTATION
Ask Dr. Shields for advice on a specific brand problem.
3 STEPS | 3 DELIVERABLES
$1,000
BRAND DR: DIAGNOSIS
Ask Dr. Shields to look under the hood of your brand, to diagnose what is wrong and how it can be fixed.
5 STEPS | 4 DELIVERABLES
$1,500
BRAND DR: READING
A holistic, industry-best practice, analysis of what your current brand is signaling to the world.
6 STEPS | 4 DELIVERABLES
BRANDING SERVICES
