top of page

Anthropomorphize Your Brand

MAKE YOUR BRAND MORE HUMAN TO ELICIT DEEPER EMOTIONAL CONNECTION & BRAND LOYALTY.

WHAT
WOMEN
WANT.

Said Executives.

HOW
WOMEN
LIVE. 

Said Reality.

 What People Say VS. What People Do
Are Very Different Things. 

The primary tenet of anthropology is discovery at the level of lived-experience.
For digital products, that's user-experience research. For brands and consumer products, that's qualitative research looking deep inside the shopping carts, closets, insta-pages and make-up bags of your customers.  

Brandthropologie_102723_Logo-01_edited_e

= 

HUMAN-CENTERED:

MARKETING

  • Positioning Research

  • Omnichannel Research

  • Brand/Product Strategy 

  • Performance Marketing

  • 355 Brand Content Strategy

  • Creative Campaigns

  • A/B Testing

  • Validation Testing

RESEARCH

  • Current Customer

  • Target Consumer

  • User-Experience

  • Retailer/Shopper

  • Competitor

  • Industry/Market

  • Ethnographic (in-use)

  • Event/Group

BRANDING

  • 360 Degree Brand Research

  • Brand Workshops

  • Brand Architecture

  • Brand Positioning

  • Brand Strategy

  • Visual Strategy

  • Content Strategy

  • Brand Validation Testing

STRATEGY

  • Re-Branding

  • Discovery Testing

  • Iterative/Validation Testing

  • Consumer Segmentation

  • Experience Strategy

  • UX, UI, SUS, NPS Testing

  • Event Strategy

  • Change Management

Our Clients Say

kirsten.jpeg
"What sets Dr. Chelsea apart from other consultants, is her ability to offer fresh perspectives while respecting the work and dynamics of internal teams. She brings a thoughtful approach to everything she does, making her an invaluable asset to any project." 

Kirsten Carter

Owner of Livingkind Design & Isagenix Rebrand Lead

Located in SLC, UT

CASE STUDY

Screen Shot 2025-02-21 at 5.44.08 PM.png
Screen Shot 2025-02-22 at 11.45.28 AM.png
Screen Shot 2022-11-23 at 1.25.41 PM.png
BabeOriginal_stackedlogo.jpg

YOU'RE AN ORIGINAL, BABE!

Screen Shot 2025-02-21 at 5.47.32 PM.png
Screen Shot 2025-02-21 at 5.44.32 PM.png
Screen Shot 2025-02-21 at 5.45.16 PM.png
Screen Shot 2025-02-21 at 5.48.34 PM.png
Screen Shot 2025-02-21 at 5.48.08 PM.png

ReBrand

ReName

RePrice

RePosition

RePackage

ReMessage

ReMarket

ReDistribute

ReCategorize

W/ Hint Creative Agency

Screen Shot 2025-02-22 at 11.52.32 AM.png

CASE STUDY

logo-isa-wordmarkonly.png
Screen Shot 2022-11-23 at 1.40.34 PM.png
Screen Shot 2022-11-23 at 1.36.46 PM.png

EVERYONE DESERVES WELLBEING

Screen Shot 2025-02-22 at 11.36.36 AM.png
Screen Shot 2022-11-23 at 1.37.42 PM.png
Screen Shot 2022-11-23 at 1.36.24 PM.png
Screen Shot 2025-02-22 at 11.51.34 AM.png
Screen Shot 2022-11-23 at 1.28.44 PM.png
Screen Shot 2022-11-23 at 1.39.40 PM.png
Screen Shot 2025-02-22 at 11.49.09 AM.png
Screen Shot 2025-02-22 at 11.51.22 AM.png
Screen Shot 2022-11-23 at 1.37_edited.jp

ReBrand

ReCategorize

RePosition

RePackage

ReMessage

ReMarket

ReTrain

ReRecognize

CASE STUDY

Screen Shot 2025-02-22 at 12.25.24 PM.png
Screen Shot 2022-11-23 at 1.23.04 PM.png
Screen Shot 2022-11-23 at 1.23.08 PM.png
Screen Shot 2022-11-23 at 1.22.59 PM.png
Screen Shot 2025-02-22 at 12.25.24 PM.png
Screen Shot 2025-02-22 at 12.24.36 PM.png

THE WORLD'S FIRST
TWO-WAY PROTECTION BRAND

Screen Shot 2025-02-22 at 12.24.36 PM.png
Screen Shot 2022-11-23 at 1.21.21 PM.png
Screen Shot 2022-11-23 at 1.22.13 PM.png
Screen Shot 2022-11-23 at 1.21.54 PM.png
Screen Shot 2022-11-23 at 1.21.16 PM.png
Screen Shot 2025-02-22 at 12.26.04 PM.png

ReBrand

ReCategorize

RePosition

RePackage

ReMessage

ReMarket

Our Founder

Dr. Chelsea Shields is a dual-PhD biological and cultural anthropologist and global communication strategist who has spent over 20 years studying how humans think, feel, trust, and take action—often without words. Her research focuses on social placebo effects and the end-user experience: how visual cues, symbolism, expectation, and emotional signaling shape human perception and behavior at a biological level. From years of longitudinal fieldwork with Indigenous healers in West Africa to large-scale consumer research across modern markets, Chelsea’s work reveals a core truth: communication is a physiological and emotional experience before it is a rational one.

 

For the past 13 years, Chelsea has applied this research as the CEO of Brandthropologie Agency, leading consumer-centric brand and rebrand strategy for enterprise companies and global agencies. She has designed and directed large, multi-method research programs—spanning qualitative and quantitative insights, UX/UI testing, focus groups, claims validation, and real-world behavioral analysis—always centered on how audiences actually respond, not how brands hope they do. Known as “the Audience Whisperer,” she has analyzed millions of audience and consumer reactions, translating human data into predictive communication frameworks, emotional resonance, and brand strategies that perform in the real world.

Alongside her strategy work, Chelsea is a leading expert in executive communication, presence, and nonverbal influence. A TED Fellow since 2010, 4x TED Speaker, and 6x TEDx Speaking Coach, she has trained thousands of executives, leaders, and speakers in the science of body language, visual signaling, vocal dynamics, and audience psychology. Whether advising global brands or coaching leaders to command a room, Chelsea helps people intentionally shape the emotional and biological impact they have on others—so their communication feels authentic, magnetic, and impossible to ignore.

WHO SAYS?

Ask, "Who says?" in your next board meeting or before making a big brand decision. 

 

If the answer isn't objectively & measureably the customer,

 

You're doing business wrong. ​ It's that simple. 

Utah Business Forward_LS_14_edited.jpg

LEARN MORE

Screen Shot 2025-02-22 at 2.07.05 PM.png
Luxury BrandingPlay It Brave!
00:00 / 01:04
Screen Shot 2025-02-22 at 2.27_edited.jpg
Stand Out MorePeople of Packaging
00:00 / 01:04

The Biggest Mistake Most Brands Make?
Executive Decisions Without Customer Input.

The Quickest Way To Improve Most Brands?
Regular Developmental Customer Feedback 

Do you understand your customer's initial interest, purchase motivators, content influencers, value dealbreakers, or shopping, social, or product use behavors? 

White Structure

Join Our
Brandthropologie Research Lab

Subscribe to get early access to surveys and focus groups from top brands!

Thanks for submitting!

roma-kaiuk-r-Q_VIl6uC8-unsplash 1.png

Let's Collaborate!

Dive deeper into the user-perspective of your brand with Brandthropologie-- the place for all your human-centered research & branding needs.

 

Reach out to set up an intro call with Dr. Shields. Thank you. 

  • LinkedIn
bottom of page