
Anthropomorphize Your Brand
WHAT
WOMEN
WANT.
Said Executives.

HOW
WOMEN
LIVE.
Said Reality.

What People Say VS. What People Do
Are Very Different Things.
The primary tenet of anthropology is discovery at the level of lived-experience.
For digital products, that's user-experience research. For brands and consumer products, that's qualitative research looking deep inside the shopping carts, closets, insta-pages and make-up bags of your customers.
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HUMAN-CENTERED:
MARKETING
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Positioning Research
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Omnichannel Research
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Brand/Product Strategy
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Performance Marketing
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355 Brand Content Strategy
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Creative Campaigns
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A/B Testing
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Validation Testing
RESEARCH
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Current Customer
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Target Consumer
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User-Experience
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Retailer/Shopper
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Competitor
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Industry/Market
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Ethnographic (in-use)
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Event/Group
BRANDING
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360 Degree Brand Research
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Brand Workshops
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Brand Architecture
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Brand Positioning
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Brand Strategy
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Visual Strategy
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Content Strategy
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Brand Validation Testing
STRATEGY
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Re-Branding
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Discovery Testing
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Iterative/Validation Testing
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Consumer Segmentation
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Experience Strategy
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UX, UI, SUS, NPS Testing
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Event Strategy
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Change Management

Our Clients Say


Our Founder
Dr. Chelsea Shields is a dual-PhD biological and cultural anthropologist and global communication strategist who has spent over 20 years studying how humans think, feel, trust, and take action—often without words. Her research focuses on social placebo effects and the end-user experience: how visual cues, symbolism, expectation, and emotional signaling shape human perception and behavior at a biological level. From years of longitudinal fieldwork with Indigenous healers in West Africa to large-scale consumer research across modern markets, Chelsea’s work reveals a core truth: communication is a physiological and emotional experience before it is a rational one.
For the past 13 years, Chelsea has applied this research as the CEO of Brandthropologie Agency, leading consumer-centric brand and rebrand strategy for enterprise companies and global agencies. She has designed and directed large, multi-method research programs—spanning qualitative and quantitative insights, UX/UI testing, focus groups, claims validation, and real-world behavioral analysis—always centered on how audiences actually respond, not how brands hope they do. Known as “the Audience Whisperer,” she has analyzed millions of audience and consumer reactions, translating human data into predictive communication frameworks, emotional resonance, and brand strategies that perform in the real world.
Alongside her strategy work, Chelsea is a leading expert in executive communication, presence, and nonverbal influence. A TED Fellow since 2010, 4x TED Speaker, and 6x TEDx Speaking Coach, she has trained thousands of executives, leaders, and speakers in the science of body language, visual signaling, vocal dynamics, and audience psychology. Whether advising global brands or coaching leaders to command a room, Chelsea helps people intentionally shape the emotional and biological impact they have on others—so their communication feels authentic, magnetic, and impossible to ignore.
The Biggest Mistake Most Brands Make?
Executive Decisions Without Customer Input.
The Quickest Way To Improve Most Brands?
Regular Developmental Customer Feedback
Do you understand your customer's initial interest, purchase motivators, content influencers, value dealbreakers, or shopping, social, or product use behavors?






































